22 June 2008

Blind Packaging, Gambling, Rainbow Toys




I've been bitten by the bug that is blind packaging. It all started (for me) when DD started working with Be@rbricks at work, showing me how there are several different bears in a series, and they all come in the same box, and you don't know which bear you're getting till you actually buy it and open the box, at which point you're either thrilled because you got one of the ones you hoped you'd get, or slightly disappointed because you got one you already have.

The small thrill I get from opening the mysterious toys is similar to the small thrill I get, say, scratching a California Lotto scratcher with a coin, or pulling the handle on a slot machine. Yes, blind packaging taps into the parts of us that want to gamble all our money away in a windowless, smoky casino. It's a powerful urge. Combine that with cute colors and faces, limited runs, and I'm hooked like a largemouth bass.

In general, I try not to "collect" stuff. Keeping my apartment, closets and life clutter-free has been an ongoing project/goal for several years now. But the lure of these toys, called Wish Come True and made by Strangeco, is too powerful to resist! I now have three of them, and at odd times during the day and night I find myself thinking about all the remaining packages of them and what might be in them... it's not so much that I want the whole series, I just want a FEW more. Ha ha.

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