SweetSpot Labs is a much more sophisticated "feminine hygiene" product company than any that have ever been launched before. For one thing, they provide non-judgemental, non-marketing-ish education about the vulva right on their website. For another, their angle is different from others' (Summer's Eve, etc.) in that SweetSpot states there's nothing wrong with the vagina or vulva, and that odor down there is as natural as bad breath, smelly armpits or general sweat. They sell a line of wipes, washes, sprays and the like.
It's fascinating that good, solid, non-mysogynist information and chick lit color schemes and cute Stila-esque drawings are now merging in marketing and product development. I'll be watching this one with interest!
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